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Canxida Case Study

Science-backed Brand Transformation for CanXida

Customer

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Description

CanXida is a natural supplement brand that specializes in products designed for individuals dealing with gut disorders.

Science-backed brand transformation.

Boosted audience reach and engagement.

“Working with Ellen and her team has helped us reach an audience we hadn’t been able to connect with before.  Their content helped us bridge the gap—we always knew our products were great, but by adding their scientific touch, we were able to connect the dots and showcase the full value of what we offer.” - Azi Azimi, CEO - CanXida

CanXida, a leading provider of dietary supplements focused on gut health and candida overgrowth, has built a loyal customer base over the years with their effective products. However, as their business grew, CanXida faced the challenge of rebranding themselves from a more naturopathic and consumer-friendly image to one that was more clinical, scientifically backed, and evidence-driven. To attract a broader audience—including healthcare professionals, researchers, and informed consumers—CanXida needed to transform their content and messaging to reflect a more rigorous, science-based approach.



CanXida whitepaper content written by Co-Labb.

The Challenge


Prior to partnering with Co-Labb, CanXida was largely perceived as a naturopathic brand, known for offering natural supplements targeting candida and gut health. While their products were effective and well-received by consumers, the brand struggled to convey the clinical efficacy of their formulations to a more discerning, research-driven audience.

CanXida wanted to shift toward a more clinical image, with content that reflected the scientific rigor behind their products. They needed help developing a range of content to support this. 


Why CanXida Chose Co-Labb


CanXida partnered with Co-Labb due to our unique blend of scientific expertise and experience in content development for life science brands. Our team’s academic background, combined with our practical experience in biomedical research, made us the perfect fit for helping CanXida rebrand with a more clinical and scientific tone.


CanXida recognized the value of partnering with a team that could not only create high-quality content but also provide deep scientific insights that would strengthen their credibility in the supplement industry.




The Solution


Co-Labb worked closely with CanXida to develop a suite of scientifically-backed materials that would underpin their rebranding efforts. Our approach was to blend detailed scientific research with clear, accessible language to ensure that the content appealed to both healthcare professionals and general consumers.


Key deliverables included:

  • Scientific User Guides: Explaining the science behind the formulations, how the products work at the biological level, and provided clear instructions for optimal usage. Each guide was backed by peer-reviewed studies to ensure scientific credibility.


  • Technical Product Inserts: For each product, we developed highly detailed technical inserts that provided essential product information, including ingredients, usage instructions, and potential benefits, all framed within a clinical and evidence-based context. 


  • Whitepapers and Blog Posts: We produced a series of whitepapers and blog posts covering a range of topics related to gut health, candida overgrowth, and the formulations behind CanXida’s supplements. Each piece was thoroughly researched and referenced with scientific studies, positioning CanXida as a leader in gut health backed by science.


  • Infographics:  These infographics simplified complex information, making it easier for consumers to understand the benefits and scientific rationale behind each product.


  • Customer Surveys and Case Studies: Designed surveys to gather feedback from their customer base, and we used this data to create compelling case studies.


  • Clinical Trial Reports: To further enhance their clinical credibility, Co-Labb assisted in writing detailed reports on CanXida’s clinical trials. These reports documented the scientific process and results of studies conducted on CanXida’s products, providing a solid foundation for their claims about product efficacy.

  • Manuscript for Peer-Reviewed Publication: One of the key milestones in the rebranding process was helping CanXida draft a manuscript for publication in a scientific journal.



CanXida technical product descriptions written by Co-Labb.

The Results


The collaboration between CanXida and Co-Labb resulted in a successful rebrand that positioned CanXida as a science-backed, clinically-focused supplement provider. The scientifically rigorous content we produced played a key role in enhancing CanXida’s credibility and broadening their appeal to healthcare professionals, researchers, and educated consumers.

  • Increased Credibility: The scientifically-backed content helped reframe CanXida’s products as evidence-based solutions, earning the trust of healthcare professionals and scientifically-minded consumers. The detailed product guides, whitepapers, and technical inserts now offer CanXida’s audience the confidence that their products are supported by solid scientific research.

  • Wider Audience Reach: By shifting to a more clinical tone, CanXida will be able to expand their customer base beyond the wellness market to include healthcare professionals and researchers looking for evidence-based supplement options.

  • Stronger Engagement: The customer case studies and surveys provided real-world evidence of product efficacy, helping CanXida strengthen their relationship with existing customers while attracting new ones.

  • Content Tailored for Multiple Channels: Co-Labb ensured that the content produced for CanXida was versatile and could be used across different channels, from product packaging to online blog posts, research papers, and educational infographics.


Conclusion


CanXida’s partnership with Co-Labb marks a pivotal shift in the company’s branding and market positioning. With Co-Labb’s help, CanXida transitioned from a wellness-focused supplement brand to a clinically-focused, scientifically-backed leader in gut health. Our team’s deep biomedical expertise ensured that every piece of content was scientifically accurate and relevant, empowering CanXida to build stronger relationships with healthcare professionals and informed consumers.


As CanXida continues to grow, Co-Labb remains a dedicated partner, committed to delivering high-quality scientific content that supports their mission to provide evidence-based supplements for optimal gut health.


 

Message from the Co-Labb Team

Dr. Eoghan McGrath, Medical Writer at Co-Labb.

Working with CanXida has been a thoroughly enjoyable and educational experience. From brainstorming content ideas like infographics and eBooks to writing peer-reviewed articles and designing clinical trials, I've loved helping CanXida showcase the science behind their brand.


Dr. Eoghan McGrath - Medical Writer

 

​Industry:

Healthcare

Company Size:

Small Enterprise

Working with Co-Labb since:

2023

Services Utilised:

Copywriting Marketing Content, Journal Manuscripts

Why CanXida Chose Co-Labb

CanXida partnered with Co-Labb due to our unique blend of scientific expertise and experience in content development for life science brands. Our team’s academic background, combined with our practical experience in biomedical research, made us the perfect fit for helping CanXida rebrand with a more clinical and scientific tone.
CanXida recognized the value of partnering with a team that could not only create high-quality content but also provide deep scientific insights that would strengthen their credibility in the supplement industry.

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Canxida Case Study

Science-backed Brand Transformation for CanXida

CanXida, a natural supplement brand focused on gut health, partnered with Co-Labb to transform its brand into a science-backed leader in the supplement industry.

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