From Website Launch to Leadership: Building Authority with Science-Driven Content

Ian Levine, Co-founder and CEO - ModernVivo

The Client

ModernVivo is a cutting-edge technology company offering AI-powered solutions to help researchers accelerate study design, optimize resource efficiency, and fuel translational success. Their innovative platform uses automated, data-driven literature reviews to streamline the research process for biotech and pharmaceutical companies, enabling faster, more accurate decision-making.

The Challenge

When preparing to launch their brand, ModernVivo needed a partner with both scientific expertise and marketing know-how to craft a website that would resonate with their audience of biotechnology researchers and life science professionals. Their goal was to deliver a website that clearly communicated the science behind their technology while also using conversion-driven copy to engage and convert visitors into leads.

Following the website launch, ModernVivo faced challenges with bandwidth to maintain consistent, high-quality content output. With limited internal resources, they struggled to keep up with the demands of publishing regular blogs, technical white papers, and engaging social media content to build brand authority and trust.

Ian Levine, Co-founder and CEO - ModernVivo

The Solution

Co-Labb provided ModernVivo with a full turnkey content and brand solution, delivering impactful website copy for their launch and ongoing support to maintain a steady content pipeline. Our services included:

1. Full Website Copy and Brand Tone

We worked closely with ModernVivo to design and deliver science-driven, conversion-focused website copy for all of their pages that effectively communicated their value proposition. The copy was tailored to resonate with research scientists, making their AI technology easy to understand while highlighting its potential.

2. Turnkey Content Marketing Campaign

Since the website launch, we continue to support ModernVivo with regular content creation, ensuring a consistent flow of high-quality thought leadership content, including:

• Technical White Papers: Authoritative, in-depth content designed to establish ModernVivo as a trusted voice in their field.

• Frequent Blog Posts: Engaging articles targeting key topics to educate their audience and drive organic traffic.

• LinkedIn Social Media Content: Posts that aligned with their brand voice, expanding their reach and fostering audience engagement.

3. Building Trust and Authority

Every piece of content was written by scientists, for scientists. Our team of PhD-level writers ensured technical accuracy and relevance, providing real value to readers. By consistently delivering content that was informative and actionable, we helped ModernVivo build trust and credibility within the life sciences community.

The Results

Although ModernVivo is still gathering measurable performance metrics, the impact of Co-Labb’s work is already evident. From the website launch to the consistent publication of high-value content, ModernVivo has successfully built a strong brand foundation and established itself as an authority in preclinical research.

Key Outcomes:

• Seamless Website Launch: ModernVivo’s website content resonated with their target biotech audience, delivering a clear and compelling brand message. 

• Consistent Content Pipeline: ModernVivo now publishes regular white papers, blogs, and social media posts, keeping their audience engaged.

• Enhanced Brand Authority: The science-driven content created by Co-Labb has helped ModernVivo build trust and credibility within the research community.

• Positive Feedback: ModernVivo regularly receives praise for the quality and engagement of their content, particularly their website copy.

Ian Levine, Co-founder and CEO - ModernVivo

Message from the Co-Labb Team

"It’s been an exciting journey partnering with ModernVivo from their brand launch through to ongoing content creation. Our focus has been on helping them communicate their innovative technology in a way that resonates with their audience and builds lasting trust. We look forward to continuing to support their growth in the life sciences space."

Dan Sheridan, Founder of Co-Labb