Elevating Cytiva's Scientific Content with Co-Labb's Expertise
Project Overview
Cytiva, a global leader in life sciences and biotechnology, sought Co-Labb's expertise in scientific writing and strategic content creation to engage academic and startup drug discovery labs. The goal was to develop a content campaign highlighting the latest drug discovery trends, leveraging Co-Labb's deep scientific knowledge and experience in the field.
Objectives
To create a scientifically engaging whitepaper and blog series that delves into cutting-edge drug discovery topics such as 'undruggable targets', fashionable models, AI, and 'painting by cells'.
To tailor the content specifically for academic drug discovery labs, ensuring relevance, engagement, and value.
Solution
Co-Labb’s team of PhD-qualified scientific writers who hold firsthand experience in translational biomedical labs, strategically designed and delivered the content. Our approach was to infuse real-world insights and practical advice into the whitepapers and blogs, making them highly relevant and valuable to the target audience.
Results
Successfully produced an in-depth whitepaper and a compelling 4-part blog series, including Targeting the Undruggables and Revolutionizing drug discovery: The emergence of AI .
Achieved significant engagement from the target audience, with Cytiva reporting some of the best results from any of their campaigns.
Testimonial
“Working with Co-labb on a variety of scientific content has been efficient and informed, resulting in quicker execution of campaigns with improved engagement from our target customers. The content written by Co-labb has delivered some of the best results of any campaigns I manage.” - L.W, Translational Marketing Manager, Cytiva
Need Scientific Writing Solutions? Meet Co-Labb.
At Co-Labb, we specialise in solving our clients' life science and medical writing challenges. Our team of expert scientists and medical specialists are on hand at all stages of the content creation pathway, from strategic design to content delivery and even for the graphic design of the final product.
Get in touch today to see how we can help your business grow!