Powering Sampled’s Scientific Content Engine: From Website Relaunch to Ongoing Growth

Caroline Mitchell, PhD, Director, Content & Creative Strategy

The Client

Sampled is an industry leader in biobanking, multiomics, and sample management. Since 1999, they have provided end-to-end sample storage and analytical services to a wide range of clients, from academic institutions to top 10 global biopharma companies. With recent expansions in sequencing and advanced cell services, Sampled needed to elevate their digital presence and scale their content strategy to reflect their full capabilities.

That’s where Co-Labb came in.

What began as a high-stakes website relaunch evolved into a long-term strategic partnership—one that continues to power Sampled’s content across web, print, and digital channels.

A Private Training for Biotech, Pharma & Healthcare Teams:

How To Transform Complex Science Into Content That Converts

The Challenge

Before partnering with Co-Labb, Sampled’s internal marketing team was stretched thin.

Caroline Mitchell, PhD, Director, Content & Creative Strategy

Sampled needed an external team who could not only keep pace with demand but also understand the nuance of their services and speak fluently to a highly scientific audience.

Sampled’s subject matter experts are highly experienced scientists with deep technical knowledge—but like many in fast-paced life science organisations, they often don’t have the time to translate that expertise into marketing content. Co-Labb stepped in to bridge that gap, working closely with Sampled’s SMEs to extract key insights and turn them into accurate, engaging, and on-brand scientific content—without adding to their workload.

The Solution

Co-Labb initially partnered with Sampled to rewrite and expand their entire website during their rebranding process—producing over 70 scientifically robust, customer-centric webpages in just a matter of weeks. Since then, the relationship has evolved into a flexible, ongoing content retainer, driven by Co-Labb’s points-based content system.

Our PhD biomedical writers—many of whom have worked directly in translational and bioanalytical research—act as an extension of Sampled’s team. We provide full-spectrum support across their marketing campaigns:

• SEO-Optimised Web Content

We’ve overhauled and repurposed key service pages under new families, fully optimising on-page content using SEMrush. SEO scores are tracked and improved with every iteration.

• Custom Monthly Content Campaigns

Each month, Sampled leverages Co-Labb’s flexible package to request what they need most: new service pages, blog articles, technical whitepapers, flyers, press releases, third-party advertorials, social media and email campaigns, and more.

• Highly Engaged Newsletter

We worked with Sampled to launch a monthly newsletter designed to showcase Sampled’s capabilities and thought leadership. In just three months, the subscriber base has grown to nearly 3,000—demonstrating strong audience engagement and demand for credible, science-driven content.

• Visual Assets & Final Deliverables

We support every project with final-ready graphic design, ensuring all assets are aligned, polished, and ready for publication—whether for digital or print use.

Caroline Mitchell, PhD

The Results

The impact has been clear across multiple fronts:

• Accelerated Content Production: Sampled now has a steady pipeline of high-quality scientific content—delivered on schedule and on spec.

• Improved SEO Performance: Rewritten service pages now score significantly higher for search visibility and user engagement.

• Improved Audience Engagement: The monthly newsletter has seen strong early traction.

  Sampled’s first-ever LinkedIn newsletter gained nearly 3,000 subscribers in just two months, demonstrating strong demand and audience resonance with their science-led content. The email newsletter saw an exceptionally high read rate, with recipients spending meaningful time engaging with the content—far surpassing typical B2B benchmarks where emails are often skimmed or ignored.

  
  

  

  
  

• Enhanced Internal Capacity: With Co-Labb acting as an embedded extension of the Sampled team, internal marketing resources can focus on strategy and growth rather than content execution.

A Private Training for Biotech, Pharma & Healthcare Teams: 

How To Transform Complex Science Into Content That Converts

Conclusion

From an intensive website content overhaul to an ongoing, integrated content partnership, Co-Labb has become Sampled’s go-to resource for high-quality, scientifically accurate marketing content.

We don’t just write about the life sciences—we’ve worked in them. That expertise has enabled us to consistently deliver value, precision, and speed to a marketing team that needed both capacity and scientific credibility.

Message from the Co-Labb Co-founder

“It’s been a genuine pleasure working with Sampled over the past few years. Together, we’ve built a consistent, high-quality content strategy that continues to evolve. There’s never a dull moment—each month brings new deliverables, new scientific challenges, and creative ways to communicate Sampled’s expertise.”

Dan Sheridan, Co-Founder, Co-Labb