Customer
Description
Co-Labb partnered with Instem to deliver SEO-optimised website copy, product pages, and a high-impact content campaign - supporting their rebrand, strengthening sales enablement, and building authority
40% Increase in Organic Impressions on LinkedIn
60% Increase in New Followers per Day on LinkedIn
“Co-Labb’s contributions were instrumental in boosting both our inbound and outbound marketing efforts, strengthening our online presence, and helping us communicate more effectively with the scientific community.”
John Gard, Senior Marketing Manager, Instem
Client Overview
Instem provides leading software solutions for life science organisations, supporting R&D teams from discovery through regulatory submission. Their powerful technology platforms help customers streamline workflows, drive efficiencies, and advance innovation in drug development and other scientific fields.
The Challenge
As Instem grew, so did the demands on their marketing team. With a major website relaunch planned and a growing need for high-quality, SEO-optimised technical content, the internal team faced a significant challenge: limited bandwidth to produce the volume and complexity of materials required to support the company’s expanding reach.
While the marketing team had the strategic vision, they needed additional firepower to execute it, particularly in generating accurate, engaging content that could translate complex scientific and technical information into clear messaging for a diverse audience.
“Before working with Co-Labb, our medium-sized marketing team faced a fundamental challenge of bandwidth. We lacked the internal capacity to create the volume and quality of technical, SEO-optimised content needed to support our website launch and drive visibility in a competitive life sciences market.”
John Gard, Senior Marketing Manager, Instem
Why Instem Chose Co-Labb
Instem chose to partner with Co-Labb for our unique combination of scientific expertise and content strategy. Our team of PhD-level scientific writers was able to quickly understand Instem’s complex products and solutions—taking initiative to meet directly with subject matter experts and ensuring every piece of content was both scientifically accurate and aligned with marketing goals.
“We chose Co-Labb because their team brought a level of scientific expertise that really set them apart. They took the initiative to meet with our subject matter experts, which ensured the content was accurate, insightful, and gave our team space to focus on other priorities.”
The Solution
Co-Labb became a trusted extension of Instem’s marketing team, playing a critical role in both the relaunch of their website and the ongoing development of their content strategy. Our support included:
Website & Product Page Development
We restructured and rewrote the majority of Instem’s website pages, including core service descriptions and detailed product pages. The result was SEO-friendly, accessible copy that clearly communicated Instem’s value across a diverse customer base, from scientific end-users to purchasing decision-makers. Ongoing Scientific Content Campaign
Post-launch, Co-Labb continues to provide a steady pipeline of thought leadership and resource content to support Instem’s marketing and sales teams, including:
Technical white papers
Scientific blog posts
Customer case studies
Sales enablement materials
Strategic Alignment with Sales and Marketing
Co-Labb’s long-form content is now an integral part of Instem’s sales strategy—articulating their technical value proposition and supporting outbound and ABM (account-based marketing) efforts throughout their lengthy sales cycles.
“Co-Labb enabled us to produce more content than we ever could have managed internally—blogs, white papers, case studies, product-specific resources. They helped us articulate our value proposition in a way that supports both marketing and sales.”
A Private Training for Biotech, Pharma & Healthcare Teams:
How To Transform Complex Science Into Content That Converts
The Results
While performance metrics for the new website are still being gathered, the early impact of Co-Labb’s contribution is already clear.
Key Outcomes:
40% increase in organic LinkedIn impressions over 6 months
60% increase in average daily follower growth on LinkedIn
Significantly accelerated website development timeline, enabling an on-time launch
Doubled content production capacity, allowing for consistent publication of blogs and gated resources
Stronger alignment between marketing content and sales enablement goals
“Co-Labb’s contributions were instrumental in boosting both our inbound and outbound marketing efforts, strengthening our online presence, and helping us communicate more effectively with the scientific community.”
Message from the Co-Labb Team
“Instem is a great example of how high-growth companies can scale their content without compromising scientific depth. It’s been a pleasure working alongside their team to support their rebrand, website launch, and now ongoing content strategy. We’re proud to play a role in helping communicate the impact of their solutions across the life sciences industry.”
Dan Sheridan, Founder, Co-Labb
Industry:
Life Sciences Software
Company Size:
Mid-Market
Working with Co-Labb since:
2024
Services Utilised:
Website Copy, Scientific Content
Why Instem Chose Co-Labb
We chose Co-Labb because their team brought a level of scientific expertise that really set them apart. They took the initiative to meet with our subject matter experts, which ensured the content was accurate, insightful, and gave our team space to focus on other priorities.
.png)
ModernVivo Case Study
From Website Launch to Leadership: Building Authority with Science-Driven Content
Co-Labb partnered with ModernVivo to deliver a full website copy, white papers, blogs, and social media content, building trust, establishing authority, and enabling consistent, high-quality content creation.
Blue Horizon International Case Study
Co-Labb Supports Blue Horizon International’s FDA Pre-IND Submission with Regulatory Writing
Blue Horizon International partnered with Co-Labb for end-to-end support in their Pre-IND submission to the FDA.
Relevant Case Studies
Ready to Scale Your Scientific Content?
Need support producing clear, authoritative content that speaks to scientists and decision-makers alike? Let’s talk about how Co-Labb can help your team meet ambitious content goals—without sacrificing accuracy or speed.
👉 Book a discovery call today to get started.