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Biomel

Building the Science Behind the Brand: Strategic Advisory and Content Partnership with Biomel

Customer

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Description

Biomel is a UK health brand on a mission to make gut health accessible. As the brand grew its research and education agenda, it needed a partner that could bridge scientific credibility with clear, engaging communication - across consumer content, HCP outreach, and brand positioning.

From Content Agency to Advisory Board

Seamless HCP + Consumer Content

"Co-Labb brings a rare combination of scientific credibility, strategic thinking, and genuinely collaborative support. They quickly became an extension of our team."

Steven Hegarty, Co-Founder, Biomel





The Challenge


Biomel had built an industry-leading product range and a growing audience, but needed to take its scientific communication to the next level.


As its research and education ambitions grew, the team needed a partner who could work at the intersection of rigorous science and accessible brand messaging, not just producing content, but helping shape the scientific foundation the brand would grow from.



"We were looking for support that could bridge scientific credibility with clear, engaging communication - a partner who could help us translate complex scientific concepts into high-quality content while also supporting broader research and advisory initiatives."

Steven Hegarty, Co-Founder, Biomel



The Solution

Co-Labb was initially commissioned to support Biomel's content and communication campaigns - producing scientifically accurate, consumer-friendly content on gut health. The quality of that work, and the depth of scientific input Co-Labb brought to every brief led Biomel to extend the relationship well beyond content production. Co-Labb founder, Dan Sheridan was invited to join Biomel's Scientific Advisory Board and take on a broader role spanning formulation research, clinical study advisory, and strategic scientific input.


Across the partnership, Co-Labb has delivered in-depth resources aimed at healthcare professionals, a monthly blog content programme covering gut health, the microbiome, and related science, and ongoing expert scientific input on product innovation, research, and development



"The process felt collaborative, efficient, and very easy to manage - communication was always clear, timelines were reliable, and the outputs consistently reflected scientific accuracy in a readable way. It genuinely felt like working with a trusted partner rather than an external supplier." 

Georgia Barton-Hague, Product Innovation & Nutritionist, Biomel



A Private Training for Biotech, Pharma & Healthcare Teams: 

How To Transform Complex Science Into Content That Converts




The Results

For Biomel, the impact has been structural rather than transactional. Co-Labb's involvement has helped build the scientific infrastructure the brand needs to communicate credibly as it scales - across consumer content, clinician outreach, PR, and internal research. Content moves from brief to live with minimal back-and-forth, and the advisory relationship means Biomel has a senior scientific voice on call when it needs one.


"Co-Labb brings a rare combination of scientific credibility, strategic thinking, and genuinely collaborative support. They quickly became an extension of our team - taking the time to really understand our goals and consistently delivering high-quality, science-backed work with minimal back-and-forth. The partnership has helped us build a stronger foundation for credible research, content, and scientific communication that we can continue to grow from long term."

Steven Hegarty, Co-Founder, Biomel




Message from the Co-Labb Team


"Biomel is a brand that genuinely cares about the science - which makes this partnership a natural fit. Working as part of their Scientific Advisory Board while also leading content delivery means we're not just writing about gut health, we're helping shape how Biomel thinks about it. That's the kind of relationship Co-Labb is built for."


Dan Sheridan, Co-Founder, Co-Labb



​Industry:

Consumer Health / Gut Health Company

Company Size:

Scale-up, UK-based Working with Co-Labb

Working with Co-Labb since:

2025

Services Utilised:

Scientific Advisory, Copywriting

Why Biomel Chose Co-Labb

Biomel needed more than a content agency - they needed a scientific partner who could operate credibly across research, clinical communication, and brand content simultaneously. Co-Labb's PhD-level team, combined with Dan Sheridan's direct advisory role, provided exactly that: a trusted, embedded scientific voice that understood the brand's goals and could execute against them without heavy management overhead.

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