Dr. Dan Sheridan

You spent 2 months crafting the perfect campaign, hit publish, and a senior scientist with 30+ years in the field reads the first paragraph and closes the tab. Over the last few weeks, I've been thinking about why scientists are so difficult to market and sell to, mostly off the back of client conversations on this exact issue. I've always had my views on this as a kind of working philosophy, but never sat down to define them into clear, distinct reasons - ones we can act upon. Doing that...

Many marketing managers tell me the same thing: the technology is great, the science is strong, and they have all the evidence to back it up. Yet, scientists are unaware, and campaigns get little engagement. I ask them one question every single time: where's the paper? An awkward silence usually follows. Then an explanation of why there isn't one yet. Facts are not considered true in science until they're published. That sounds obvious when you say it about research. Your marketing claims...

Trial Master Files (TMF) and electronic TMFs (eTMF) are comprehensive collections of documents that demonstrate how a clinical trial was planned, conducted, and reported. The purpose of eTMFs is to maintain a centralized record of inspection-ready documents that reflect trial findings in real time. This provides better traceability, file completeness, and ensures adherence to key clinical guidelines and regulatory reviews. Regulatory Compliance Frameworks for eTMF eTMF systems for clinical...